Many people build web sites that chase visitors away. The following tips will help you avoid the mistakes that make a web site less than effective.
Music
Music is a huge turn-off to many people, especially if they are browsing from a work computer. Often when visitors reach a site that has music, they move on dark web sites immediately. It may not be to their taste, may be too loud, or could just be inappropriate. If you must have music on the site, give the visitor the option to turn it on and off.
Giant Sized Text
Tiny grey print is hard to read, especially for those past a certain age. However, very large text looks amateur and can also be hard to read. Browsers now make it easy for visitors to increase the size of text on a site if it's too small for them to read. For font color, usually dark grey or black is best unless the background is dark.